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About 8 Cal Media
Run by someone who's actually been in the truck.

I'm Keith Bryant. I started 8 Cal Media because I kept watching good contractors lose work to worse contractors who just marketed better. That's a fixable problem. It's the only thing I do now.

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15 YEARS
In marketing and advertising
4 YEARS
In the home services trade
CERTIFIED
Ongoing digital marketing credentials
MID-SOUTH
Memphis, TN and the surrounding region
The short version

Fifteen years of this.

I've been doing some form of marketing or advertising for over 15 years. It started young. I was the kid who actually paid attention to the commercials. Something about the way a good ad worked on people stuck with me, so going to college for marketing wasn't really a decision. It was the obvious next step.

Then the whole industry changed underneath me. Print went digital. Digital went to search. I could have coasted on what I already knew. Instead I kept learning and kept earning certifications, because the day you stop is the day you start handing clients advice that worked five years ago.

Keith Bryant, founder of 8 Cal Media
The last four years

In the trades. Not behind a desk.

01

I've been in the nasty crawl spaces. The flooded basements. On the roofs. I've worked side by side with the guys, so I know how hard the work actually is and what it takes out of you by Thursday.

02

I know the good part too. The feeling you get when you fix something for a family on the worst day they've had all year. That doesn't show up in a marketing deck. It's why people in this trade stay in it.

03

And I've seen it get lean. The slow month. The week with holes in the schedule and a phone that just sits there. That's not a work ethic problem. That's a marketing problem. Different fix entirely.

Most agencies read about this trade. I've been in it.
Why I started this

Side by side, in the digital space.

This industry is competitive, and it gets more competitive every year. The owners who win aren't always the best at the work. That bothers me.

So I want to be side by side with these owners in the digital space the same way I was side by side with them in those crawl spaces. Same job, different tools. Find what's broken, fix it, help them win.

The mission
Help home service owners win. That's the whole reason 8 Cal Media exists.
Want to talk it through?

Let's see where you stand.

Fifteen minutes on the phone. No pitch deck, no contract. We'll go through where your business is right now and whether an audit makes sense as a starting point.

Book a Free Call ↗
Call (901) 352-4077 or email info@8calmedia.com