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Straight talk on getting found, getting the call, and getting the job.

No agency-speak. Just what's actually working for home service businesses right now, written by people who've been on the trucks, not just in the boardroom.

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A home service technician handing a homeowner a tablet at the end of a job, the on-site review request Google's 2026 policy now prohibits.
Reviews · August 2026

The Way Most Contractors Ask for Reviews Is Now Against Google's Rules

Google changed how businesses are allowed to ask for reviews in April 2026. Here's what's banned now, and what still works.

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Two nearly identical AI-generated flyers, one for a lawn care spring special and one for a kid's birthday party, side by side with a VS badge, showing the exact same template with different icons.
Branding · July 2026

Your AI Flyer Isn't Saving You Time. It's Costing You the Job.

Customers can spot an AI flyer in two seconds. See what that says about your business before you ever pick up the phone.

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A home service technician working in the field, illustrating the skilled trades labor shortage.
Hiring · July 2026

Why Home Service Businesses Can't Find Good Techs, and What Actually Fixes It

The trades are short roughly 110,000 techs, with up to 225,000 open positions projected within five years.

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A technician on the phone writing down a lead, illustrating a missed-call moment for a home service business.
Speed to Lead · July 2026

Why Home Service Businesses Lose Jobs Before the Phone Even Rings Twice

About 74% of contractor calls go unanswered, and roughly 85% of callers who land in voicemail never call back.

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A post on slow-season marketing is in the works. Check back soon, or book a call if you'd rather just talk it through now.